Wine Industry Sales Education academy set to launch in Central Otago
Bruce McGechan is set to launch Wine Industry sales Education (WISE) Academy in Central Otago 25th November 2015.
Kiwi Cellar door staff to me more forward and less reliant on the pour and hope model when selling wine, leading Central Otago businessman Bruce McGeehan’s says.
McGeehan who has a background in wine and Tourism, says cellar doors are not as profitable as many people think and more needs to be done to make the experience top quality.
WISE will kick off with its inaugural Three Day Cellar professional course in Cromwell Wednesday 25th November www.wise.com